For 4+ years, the ZERO team has brought cinematic-level creativity to Snapchat and its sub-brand Spectacles. ZERO stationed a top-level team within walking distance to the brand, concepting stories, building CG characters and creating all imagery to support 3 major product launches.
friction points for snapchat
solutions from zero
Capturing product with photography was expensive, creatively limiting and inefficient.
CSI assets created as the physical prototypes evolved, with quick turnarounds.
Exactingly high brand standards and top-secret product launches.
IP treated in a silo, protecting with hardened security built for discerning feature-film clienteles.
Direct reports to the C-suite team needed to move quickly.
Top-tier creatives were stationed at an office nearby, responsively revising to changes.
See some of our work for Snapchat